Designer Sense of Smell

Jack McCollough and Lazaro Hernandez, the dynamic design partners behind one of the most exciting American fashion brands today, have just struck a deal with L'Oréal Luxe to create their very own fragrance — which is seriously exciting news. 


The boys, better known to most as Proenza Schouler, have been delivering fierce runway style with their womenswear collections for a little over a decade now, and in 2008, launched their first shoe and handbag collections — hey, PS1! How you doin'? 

Their designer style has yet to fail us, and only continues to impress peers and consumers across the globe, so this partnership with L'Oréal has us all kinds of  thrilled, beyond. We can't wait for you to make us smell beautiful, boys!