Kitty Gets A Pop of Colour!

Get ready for collaborative cuteness overload with one of our favorite cruelty-free brands! ColourPop just announced an ultra exciting makeup mash-up with one of the most beloved felines on earth — Hello Kitty! Sanrio is partnering with one of the industry's newest and most popular brands for a ColourPop x Hello Kitty collection, and we're looking forward to seeing some shadows, lippies and highlighters in trendy, seasonal hues and iconic Kitty colours!

Photo courtesy of ColourPop

Photo courtesy of ColourPop

You can be sure we'll be weighing in on products from this exciting line as soon as we can get out hands on it!

Fenty Beauty by Rihanna

Exciting news in the world of beauty, Glamazons! LVMH has confirmed that the Kendo Beauty Group has penned a deal with the woman we all crush on, Rihanna, to launch a new brand of cosmetics in the fall of 2017!


Fenty Beauty by Rihanna is in the works and we can't wait to see, look and smell like the sexy songstress!  

Rihanna has previously collaborated with MAC for the RiRi Hearts MAC collection, and was also ambassador for the Viva Glam lipstick in 2014, which raised funds for AIDS research. The singer has also work, work, work, work, worked on seven fragrances with Parlux Ltd.

Somethin' To Talk About: IT Cosmetics Brow Power Super Skinny!


We love IT Cosmetics' Brow Power Universal Eyebrow Pencil, so it's no surprise that we were extremely thrilled when they gave us their brand new Brow Power Super Skinny to test out! This brow-perfecting pencil comes in seven shades, from universal dark brown to universal gray, and if you love the original Brow Power, you'll fall instantly for this one too! Fill in and shape your brows with effortless perfection. I found this pencil very easy to use and was incredibly impressed with how naturally it blended in with my hair. Like it's best-selling predecessor, this Brow Power is enhanced with biotin, collagen and antioxidants — beauty bonus! IT Cosmetics is releasing this amazing tool on October 18, but you can win one of three colors (brown, blonde or gray) by following us on INSTAGRAM! We'll announce details on how to snag one of these bad gals later this week, so make sure to keep your eyes peeled!

You're Only $800 Away From Looking Like Kim K.

You either love her, tolerate her or worse, but no matter where you fall on the Kim Kardashian West spectrum, you'll need to be honest to yourself and admit — the girl is gorgeous. Makeup on or off, Mrs. Yeezy is an attractive lady, and that's no lie. For those of you who love her, idolize her and wish you were her, read on for your chance to get multiple steps closer to achieving your dream. 


Mario Dedivanovic, Kim's personal expert MUA and friend, is teaming up with the reality star for a one-day master class in Pasadena, California, and if you're a beauty lover with $800 burning a hole in your pocket, then this is where we suggest you invest it.

The 4-hour long course will be held at the Pasadena Civic Center, and ticket holders will leave with goodie bags worth $1000 smackers. Expect selfie ops with Mario and Kim, and...well, that's all that really matters, right? We suspect this collaboration is going to be a great way for Kardashian West to promote her new make up tutorial site, which is launching this summer. Sisters, Kourtney and Khloe, are also following suit and cooking up their own beauty how-to sites as well. We can't wait to see what these three have up their fabulous sleeves and in their make up bags!

Andreja Pejic Is Having The Best Year Ever


You may know her, you may not, but we guarantee you've seen her before. Andreja Pejic is quite possibly one of the most gorgeous women to walk the runway — making her official debut at London Fashion week this past February as her true self. 

Though the Serbian-born, Australian-grown beauty was no stranger to the catwalk before this year, it was her first sashay after gender reassignment surgery. 

Shortly after reintroducing herself to the world, she also became the first transgender model to be profiled in Vogue. The May 2015 issue, which featured Carey Mulligan on the cover, turned out an unforgettable spread on Pejic that dove deep into gender identity issues and featured breathtaking images of her by Patrick Demarchelier. Now, Make Up For Ever is set to launch a brilliant campaign featuring Andreja and her very own eyeshadow palette on July 16!

You have to recognize that this deal went down long before Caitlyn Jenner was talk of the town, so we know that the brand isn't jumping at the opportunity for any other reason than the fact that Pejic is a bonafied bombshell who they know will rep their brand right. Kudos to Make Up For Ever and congratulations to Andreja Pejic!

Designer Sense of Smell

Jack McCollough and Lazaro Hernandez, the dynamic design partners behind one of the most exciting American fashion brands today, have just struck a deal with L'Oréal Luxe to create their very own fragrance — which is seriously exciting news. 


The boys, better known to most as Proenza Schouler, have been delivering fierce runway style with their womenswear collections for a little over a decade now, and in 2008, launched their first shoe and handbag collections — hey, PS1! How you doin'? 

Their designer style has yet to fail us, and only continues to impress peers and consumers across the globe, so this partnership with L'Oréal has us all kinds of  thrilled, beyond. We can't wait for you to make us smell beautiful, boys!